In this blog post, we break down the concepts of brand assets and visual anchors, explaining what each term means and highlighting their key differences. Using real-world examples from brands like Netflix, Amazon, and McDonald’s, we’ll show how these elements are used in action. We’ll also explore why the two are often confused, as brand assets can sometimes double as visual anchors, fulfilling both roles in certain contexts.
Explore the strategic power of brand colors beyond aesthetics. Discover how purple and green in my own branding reflect creativity, feminism, growth, and sustainability. Learn how intentional color psychology can strengthen your brand’s storytelling and connection with your audience.
Learn why a clear core message is crucial, and how aligning your mission, vision, and values can transform your business strategy, marketing, and product development.
