I have had the pleasure of working with Iris twice, at Xplanation (a Language services company) and at XTM International (SAAS platform). She is an exceptional brand and UX expert, whose talent and dedication in the fields of design, branding, and project management (PM) are truly remarkable.
As a Design Manager and Brand Manager, Iris has consistently delivered excellence and always demonstrated a profound understanding of UX/UI principles, coupled with unwavering honesty, clarity and a strong work ethic.
Iris was the key design lead in the successful brand refresh and new website at our company a few years ago, breathing new life into the brand and web assets and ensuring it resonated with our target audiences. She took full ownership of all stages, pre-planning, design and wireframing, validation, deployment and measurement. I still remember how she led the profiling and persona development process for the corporate look and feel, it was a masterclass in how to do this inclusively (polling all stakeholder groups) and to a clear timeline.