Brand Assets

Brand Assets vs. Visual Anchors: What’s the Difference?

In this blog post, we break down the concepts of brand assets and visual anchors, explaining what each term means and highlighting their key differences. Using real-world examples from brands like Netflix, Amazon, and McDonald’s, we’ll show how these elements are used in action. We’ll also explore why the two are often confused, as brand assets can sometimes double as visual anchors, fulfilling both roles in certain contexts.