Case Study – XTM Brand refresh
Project Description After joining the XTM marketing team, I identified some problems such as difficulty understanding the brand positioning, but also to execute as a designer due to the lack…
Project Management
Case Study – XTRF
Definition of current design system + transition branding for XTM merger Project Description Working as Brand and Design Manager in XTM marketing team. Key responsibilities included: ideation, creative design strategy,…
Case Study – XTM Live: Redesign adaptation
Branding ownership – Adaptation to new brand refresh – Design system creation + new website Project Description Working as Brand and Design Manager in XTM marketing team. I’ve crafted and…
Case Study – LanguageWire
Execution of merging the brand after Xplanation acquisition Project Description Content and Brand Marketer specializing in multimedia design. I ideated, designed, and published on-brand content to meet marketing goals. Main…