Working as Brand and Design Manager in XTM marketing team. Key responsibilities included: ideation, creative design strategy, and execution, as well as coordination of all assets associated with its branding and asset design. I took brand ownership since the merger of XTRF within the XTM’s brand portfolio. I reconstructed and enhanced the design system for XTRF. Given the absence of work files from their designers, I recreated and improved their visual system based solely on their website. This initiative aimed to sustain their operations while simultaneously enhancing their look and feel and branding. During the process, we created new templates for employees to use, assets to nurture lead generation campaigns, created and populated user-friendly asset libraries and keep transitioning the brand within the XTM merger ad-hoc strategy.
Type of company: SAAS enterprise within the translation management systems industry.
When XTRF was acquired by XTM they didn’t had design guidelines or a standard system. I’ve analized their brand and current assets to be able to function comemercially and to prepare the brand to transition to the new umbrella brand.
Creation, implementation and estandarization of design elements (fonts, icons, illustration and image styles…) together with usage rules and a library creation for the company to use it.
In the image, you can see examples of the new design system applied to key business pages. This includes collaged imagery, product illustrations, and icons and illustrations aligned with the XTM identity. As part of the transition strategy, the XTRF color scheme has been retained.
The XTRF website was sunseted after the integration process. The product is now showcased directly on the XTM website, offering a more cohesive and integrated look and feel.
Iris is a kind and dedicated team member, offering a keen eye for detail and planning expertise.
Iris led XTM’s post-acquisition Brand integration and design strategy, incorporating complex and varied inputs into a comprehensive and phased approach.
Her organization and documentation skills are unmatched, which give her the ability to deliver reliably meticulous, quality results.
I had the pleasure of working with Iris and can confidently say she is one of the most organized and results-driven professionals I’ve collaborated with. She consistently demonstrated exceptional dedication, ensuring that projects were executed efficiently and to the highest standards.
What I appreciated most about Iris was her ability to maintain clear communication and foster a productive working relationship.
Her attention to detail and proactive approach played a key role in keeping our work aligned with goals and delivering great outcomes. Beyond her professional skills, Iris is a genuinely kind and approachable person, making her an absolute joy to work with.
Iris is an incredibly creative individual who can navigate any branch of design, possesses extensive knowledge about branding, and is one of the most well-organized people I’ve ever had the privilege of working with.
She embraces challenges, often taking leaps into uncharted territories. Her ability to build strong relationships with team members and her trustworthy nature stand out. Over two years of collaboration, including more than a year and a half as Iris’s line manager, were a pure pleasure. Every task she undertook was executed flawlessly, showcasing her exceptional planning and execution skills. Add to this her continuously proactive attitude and excellent, direct communication.
Iris was leading the rebranding project. It was a long, challenging process, which she handled exceptionally well. This project demanded not only her excellent knowledge in branding and design but also immense responsibility. It involved extensive planning, project management, and collaboration with individuals from various teams. From my perspective, I wish every project could be as successful as this one.
