Case Study – LanguageWire

Execution of merging the brand after Xplanation acquisition

Project
Description

Content and Brand Marketer specializing in multimedia design. I ideated, designed, and published on-brand content to meet marketing goals.
Main responsabilities: Branding ownership, execution of merging the brand after Xplanation acquisition, content ideation, graphic design execution and coordination, video editing execution and coordination, website management (Sitecore), UX Research and wireframing, localization and content management.

Type of company: SAAS enterprise within the translation management systems industry.

DELIVERABLES – LanguageWire Case Study

1. Brand guidelines

Publication and implementation of new brand guidelines.

The brand guidelines are the summary of all the work put together to define and estandarize the new branding. Its publication internally kicked out the internal enablement with a set of webinars, communications and workshops to explain the new processes put in place.

LanguageWire - Brand guidelines preview

2. Brand visual design system

When Xplanation was acquired by LanguageWire, I’ve took ownership of the brand area to refine the design system, document processes, populate libraries and coordinate the execution of the rebranding in all merging local offices.

Together with it I defined a new design system for the corporate website and ideated and designed new collateral for different touchpoints.

Image and illustration style examples

3. Design assets

Design of any collateral needed for different touchpoints, such as the website landing pages and asset creation, whitepapers, PPC ads, email and Social Media assets.

See LanguageWire website

LanguageWire whitepaper example

LanguageWire whitepaper example

LanguageWire - Landing pages examples

She was a valuable team member who could deliver projects on-time, at high-quality, and across multiple formats (web, indesign, video, illustrations, animation, photography). Her ability to structure complex brand and visual concepts was a big asset during the merger of Xplanation and LanguageWire, two 130+ headcount companies with long histories. She really helped strategise and create brand clarity during the unification of the two Language Platforms.

In particular, Iris took on a lot of web design and implementation during our time together, quickly understanding Sitecore and publishing SEO and visually optimised web pages. This showed she has the ability to work from a to z with web, from strategy and conceptualisation, to wireframing and publishing.
Iris is the definition of a doer, able to take on any project and delivering. But she also has this magical mix of being a creator with strong commercial sensibilities, something I’ve found quite rare and valuable during my 10+ years in marketing.

Michael Bosson

Creative Content Manager at LanguageWire

I had the pleasure of working closely with Iris at both Xplanation and LanguageWire, where she was a key contributor in the marketing team, with a strong focus on brand, design and UX. Iris is a proactive, multi-talented team player. During a full company rebranding project I was involved with, I clearly remember Iris’s ability to not only ideate but also execute. She is versatile, knows how to get buy in from stakeholders and always ensures her team delivers high-quality, valuable content. In the 2 organizations we worked together at, Iris’s dedication to crafting compelling brand narratives and creating engaging user experiences has significantly enhanced visibility and customer engagement.

I highly and warmly recommend Iris to any company looking for a creative and strategic marketing leader. She’s a gem!