When developing my own brand identity, I chose purple and green with specific intentions:
Purple represents:
- 🎆 Creative thinking and innovation central to my design approach
- 💪🏼 The international color for women’s empowerment, reflecting my feminist values
- 🔮 A sense of uniqueness and intrigue (historically associated with magic and royalty)
Green symbolizes:
- 🌳 Growth and continuous evolution—both personal and professional
- 🍃 Environmental consciousness and sustainability commitments
- ✅ Natural harmony and balance in design
Together, these colors create a distinctive palette that might initially seem unconventional—perhaps even reminiscent of The Joker, embracing my appreciation for iconic characters and my geek spirit.
How to Choose Colors That Tell Your Story
Effective brand colors should:
- Reflect your core values and what your brand stands for (remember the importance of your Core Messaging)
- Consider your audience and the emotional response you want to evoke
- Differentiate from competitors while remaining appropriate for your industry
- Maintain consistency across all touchpoints (while building the brand you should create a compelling design system to help you with this)
- Function well across different applications and contexts (‼️remember about accessibility, you want your content to be readable)
Conclusion
Your brand colors are not just aesthetic choices—they’re strategic communication tools that help tell your story. When aligned with your messaging and values, they create a cohesive brand experience that resonates with your audience on both conscious and subconscious levels.
What colors represent your brand, and what story do they tell?
The most effective brand identities ensure these visual elements work in harmony with every other aspect of communication.
Are you considering a rebrand or refining your current color palette?
I’d love to help you explore how color psychology can strengthen your brand presence.